Well, whether you want to be on Instagram is no longer a choice. It’s a NEED.
“Instagram has 1 billion active users per month, having increased by 25% from 2018“
And if you’re a business, then you simply can’t afford to not be on IG.
The reason is, (obviously) IG has become this one massive platform for all kinds of businesses to showcase their brands on, given the ease of customer engagement and awareness provided by IG.
However, since lots of businesses use IG (71%, to be exact) and 80% of IG users follow at least one business account on IG, it has become quite competitive for businesses to get users to actively engage with their business.
But, don’t you worry, you’re about to get on your hands some tips that are going to help you understand and exploit IG in 2019.
‘Quality over quantity’ is a fact that especially as a business you need to keep in mind all the time. And this applies when it comes to customer engagement too. There’s no point if you’ve got 10k followers of which only about 200 actively engage with your IG posts. Get a follower base of 500 of whom 450 actively engage.
Because engagement matters! In fact, it is one of the most significant KPI (Key Performance Indicator) of brand awareness with 79% businesses agreeing to it.
So, how do you build a satisfactory follower base that engage with your business/brand on IG? In other words, what strategies and tactics do you need to use on IG?
Engagement on IG comes in the form of likes, views, comments, shares, and direct messages. Therefore, whatever the strategies you use on IG should be to increase these.
Which of photos and videos do you think receives the most number of likes and comments (and thereby higher engagement)?
When it comes to the number of likes, image posts receives an average of 5,963.1 while video posts receive an average of 7k likes.
Videos also exceeds photos in the number of comments where a video receives an average of 150 comments while a photo receives an average of 100.
What this shows is that users prefer videos to images. When posting an image you’ll need to put a caption/description related to/explaining in detail the message you want to convey through the photo, which the follower is required to read. But in the 60 second video you get to speak/present all that’s there in an image and its caption plus more in a more direct and personal manner. Moreover, you can use more video time if it’s an IGTV video. I’m pretty sure that if you make your videos informative, interesting, and thereby engaging, users will continue watching the whole video.
The take-home : Focus on posting more video content on your IG for higher engagement. It doesn’t mean that you shouldn’t ever post images, but focus on conveying through videos the most important messages.
Do you use 30 hashtags (the maximum number IG allows per post) on your posts?
Despite your belief that the higher the number of hashtags, the more your posts will be engaged with, what it actually does is decrease engagement.
As i said, ‘quality over quantity’.
When you go for 30 odd hashtags, it is very likely that you will be using lots of irrelevant ones too which might take your post to an irrelevant audience which will show no interest in engaging with you. Posting on IG is all about easier customer engagement and don’t lose it by going overboard. Follow on IG successful business accounts that are from the same field as you and study how they use their hashtags.
The take-home : Use lesser number of hashtags, preferably not more than 5 hashtags per post THAT ARE RELEVANT and TARGETED.
Bonus tip – Come up with your own brand hashtag that’s unique to you! Like #9gag! #the ShoutOUTWay #ShoutOUTWay
These are some of the strategies that you can use to increase engagement when you post on IG. Oh, and note that the best time to post on IG is between 9a.m. to 11a.m. EST. Happy IGing!
I hope to share with you more in the coming articles.
PS: All the stats that are mentioned and used in this article were taken from the “Instagram Engagement Report 2019”